As Vice President of Corporate Marketing, Graham Robertson is responsible for managing the IDT brand worldwide, as well as corporate positioning, strategic marketing, product launch management and market research. In addition, he is responsible for creating integrated marketing communications campaigns designed to reach customers and stakeholders worldwide. Graham joined IDT in March, 2010, bringing with him more than 15 years of global semiconductor marketing experience, with a specific focus on increasing brand awareness.
Robertson came to IDT from International Rectifier (IR) where, most recently, he served as the Vice President of Global Marketing and Corporate Communications. Graham joined IR in 1998 and, during his tenure, IR achieved the No. 1 brand position in the power semiconductor sector worldwide. He has worked extensively in Europe, Asia, Japan and America, driving market share and sales growth. Prior to IR, Robertson held sales and marketing communications positions at the global electronics distributor Future Electronics as well as senior marketing positions within a marketing and promotion solutions organization in Europe.
Robertson earned his Master of Business Administration degree from Edinburgh’s Heriot Watt University and a Master of Science degree in Marketing from the University of Glamorgan. He is currently completing his Doctorate degree in Business also from Heriot Watt University.