Wireless Power – A View From the Other Side of the Chasm

Laurence McGarry
Product Marketing Director, Wireless Power Division

In his book, Crossing the Chasm, Geoffrey Moore describes a gap or “chasm” between early adopters and mainstream market acceptance in the lifecycle of disruptive new technologies.

The first smartphone with integrated wireless charging capability was launched in 2011. In the intervening half-decade, the ecosystem and technology have evolved significantly to the point today where the drop-and-go convenience of wireless charging is becoming a critical feature for smartphones, smartphone accessories, and smartwatches.

Now in 2017, wireless power has effectively crossed the chasm into mainstream adoption as evidenced by the number and variety of products now offering the capability:

  • 200 Million wireless power ICs sold in 2016. (source:  I.H.S.)
  • Wireless charging is integrated into more than 25 different smartphone models.
  • Wireless power is integrated into the center-consoles of more than 70 automobile models as standard or manufacturer optional equipment.
  • The majority of smartwatches sold today utilize wireless charging and it is featured in more than 20 smartwatch models.
  • Over 150 wireless charging smartphone cases and over 200 wireless charging pads are commercially available today.
  • Many of the largest, most recognized corporations and consumer brands have announced and deployed wireless power, including: Samsung, LG, Sony, Motorola, Apple, HP, Belkin, iHome, Ikea, Starbucks, McDonalds, Marriott, Toyota, Honda, General Motors, and Mercedes-Benz.

You can learn more at the Wireless Power Congress in Munich July 12-13 where IDT will present our view of the future of wireless charging – A view from the other side of the chasm – including the factors that will inhibit and accelerate adoption. 

Visit IDT at the exhibit to see demonstrations of the latest technology developments and how to include wireless charging in your next design.

Get more details on IDT’s wireless power including reference designs and technical documentation at idt.com/wirelesspower.

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